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Getting to grips with LG-One
I thought that this LG-One story for PRWeek would attract a little attention, but I must say the reaction has been rather more dramatic that I anticipated. David Brain has chosen to get a few things...
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MindShare vs the PR world
MindShare is a restless agency. In the five years I have been covering them, they have always exhibited a kind of relentless drive to position themselves as anything other than humble buyers of media...
View ArticlePublicis Groupe has a PR problem
There has been a lot of talk recently about how spending on PR may be hit harder than advertising – despite earlier signs to the contrary. Most notably, Publicis Groupe global CEO Maurice Levy was...
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Marketing to Muslims
Coca-Cola Ramadan ad The numbers, of course, are bewildering. But there is good reason to think that the one-billion strong Islamic community is becoming a considerably more important audience for...
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Will CSR survive the recession?
I’ll admit that, like any good journalist, I was rather cynical about the importance of CSR to the corporate communications agenda once the recession began to bite. This attitude only hardened when we...
View ArticleCan a country launch a charm offensive?
Surely some enterprising soul should have set up a country branding practice by now and describe it as the future of integrated marketing in the 21st century? I ask because, in short order, an array of...
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Japan: Politics as usual
Very interesting story from my main man David Blecken at Media Asia on Japanese political parties’ attempts to embrace digital communication as part of the general election campaign. The moves seem...
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Where are China's global brands?
Tom Doctoroff has an interesting article in AdAge, where he argues that a Chinese brand going truly global is still years away. It has already attracted some criticism on the comments, but will elicit...
View ArticleApco under fire in Malaysia
Last year, corporate/public affairs heavyweight Apco Worldwide scaled back its Indonesian presence in favour of a new office in Malaysia. At the time, Apco ducked the question of whether it was exiting...
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